This Dior lettering is part of my studies about the Christian Dior griffe. I conceived it in particular as a lettering for in it I changed distinctive parts of some characters to balance out a specific succession of letters like it is here the case with the r at the end. I was inspired by traditional old perfume bottles of the fifties and the irregularities that derived from the pressing of letters into thick paper labels. Photo: Paolo Roversi, Music: Philippe Rombi