By the Milan agency Leo Burnett I was booked to create a special typographic treatment – what one assumes under the name of type direction – for their ad campaign for a London bank. To serve as an elegant counterpart for the bulldog – part of the banks corporate image – the supervising head of the campaign was particularly striked by this version where the headlines run in the middle of the text body. For it I did a special thinner version too of Janson typeface that was fine and elegant enough to work for the bigger sizes.