Called for proposals on an initiative by Karl Lagerfeld I created this logotype for the Roman fashion griffe. The iconic as well as ironic brand adaption crosses out the
established Fendi Double F sign and replaces it by the crossbar itself.
(Cross out the sign along the path)
(Tap longer to cross the sign)
Rome, the eternal city, according to legend was founded on seven hills.
I added the seventh element to the already six ones of the old sign.