A New Fendi Sign.*

On the initiative of Karl Lagerfeld, I designed this lettering for the Roman fashion griffe. The brand adaptation, as iconic as it is ironic, crosses out the established Fendi double F sign and replaces it with the crossbar itself.

(Cross out the sign along the path)

(Tap longer to cross the sign)

Rome, the eternal city, according to legend, was founded on seven hills.
I have added the seventh element to the already six of the ancient sign.